Product Launches

Published on March 10th, 2014 | by mundohr

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Estrella Galicia celebrates the Fallas

EG fallas peq

Our beer brand Estrella Galicia has, another year, launched a new design of its bottles to celebrate one of the most important festivities in Valencia with its consumers, the Fallas.  It’s a special edition, already available via the catering channel, to commemorate this festivity considered to be of international tourist interest and which is currently one of the most popular tourist attractions in Valencia.

The new collection of bottles of Estrella Galicia joins in with the Fallas festivities, held throughout March, and will be distributed in bars and restaurants in the region of Valencia.

On this occasion, fire is once again very present in the design of the new special edition under the slogan Estrella Galicia Fum i Soroll  (Estrella Galicia Smoke and Noise) which the bottles will carry on the collar and front labels.

The company has filled 576,000 33cl bottles of the Estrella Galicia Fallas edition, in order to accompany all those consumers who enjoy this festivity by personalising their bottles with motifs that allude to popular traditions, events or festivities.

This post is also available in: Spanish

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