Product Launches

Published on February 26th, 2014 | by mundohr


Estrella Galicia dresses up this Carnival

EG carnaval peq

Estrella Galicia once again personalises its bottles to celebrate Carnival 2014 and launches a new special edition dressed up in an original and fun way. 

“Estrella Galicia uncovers Carnival” is the slogan with which our brand presents itself on this occasion.  The bottle collar and labels allow the consumer to symbolically remove the standard label to reveal a brightly coloured one which celebrates this special period.

The new special edition Carnival Estrella Galicia is available throughout Spain in bars and restaurants, with a special focus in those areas in which Carnival is an important tradition. Three million 33cl returnable bottles have been filled, and will only stay on the market until mid-March.

With this launch Hijos de Rivera, through its most well-known brand Estrella Galicia, reaffirms its commitment to accompany its consumers when celebrating the most popular festivities and events.

This post is also available in: Spanish

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