Mundo HR @en Bodegon Familia -Nueva imagen Estrella Galicia

Published on June 11th, 2021 | by mundohr

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Estrella Galicia launches new image and more sustainable packaging

Our Estrella Galicia brand renews its image and introduces important
innovations in its packaging that allow it to substantially reduce its carbon
footprint and be more sustainable.

It has replaced the paper on its labels with FSC certified paper, will
use 100% recyclable cardboard in all its packs and will avoid the generation of
10,000 tons of waste in the production of its bottles. With all this, the
company estimates to reduce its carbon footprint by 9,000 tons of CO2.

Estrella Galicia reaffirms its daily commitment to positive impact and to improving the world.

Bodegon Familia -Nueva imagen Estrella Galicia

Estrella Galicia launches its
new image and more sustainable packaging. It has updated its brand image and introduces
important innovations in its packaging with the aim of reducing its carbon
footprint and increasing the circularity of materials, as part of its
commitment to positive impact and sustainability.

The new design, which will be present on all formats of the Estrella
Galicia family from June, is based on a review of the current brand image (2006)
in which it recovers the original design of the star present on its first
label.

A new image through which the brand seeks to differentiate itself and
surprise its consumers, as well as strengthen its artisan character in its
resistance against the standardization of beer.
But above all,
with this design Estrella Galicia seeks not only to update itself, but to  be more respectful with the environment. Therefore, the brand has introduced important innovations in its
packaging that allow it to substantially reduce its carbon footprint and be
more sustainable. 

Among the different measures adopted are the reduction of 12% in the
glass of its bottles, avoiding the generation of almost 10,000 tons of waste in
its production and the replacement of the paper of all its labels for white
paper certified with the FSC seal. In addition, all the Estrella Galicia
cans are made of aluminum, an infinitely recyclable metal, which also has the
Meta Recycles Forever seal.

The brand, which has never before used plastic rings for the grouping of
cans, uses 50% recycled plastic in the shrink-wrap of its packs and in the 24-can
tray format and allocates 100% of the cardboard waste generated in its factory
to produce its own boxes and trays. With all this, Hijos de Rivera estimates to
reduce its carbon footprint by 9,000 tons of CO2.

The new
image and packaging of the brand has been announced through a new communication
campaign: “Estrella
Galicia cada día más sostenible” (“Estrella Galicia every
day more sustainable”) that will be present digitally and externally in
Spain during the coming weeks.

Mónica Vizcaíno, Global Brand Director of Hijos de Rivera, points out
that “At Estrella Galicia we are nonconformist by nature, and we strive
to brew the best beer possible not only inside, but also outside. That is why all
areas of the company have worked hard to improve the use of all the materials
with which we present our beers, while recovering historical icons of the brand
in terms of design. Cleaner and more attractive, we hope you like it.”

Laura Piñeiro, Brand Manager of Estrella Galicia states that the firm, “which
has never before used plastic rings for the grouping of cans, allocates 100% of
the cardboard waste generated in its factory to produce its own boxes and
trays. With all this, Hijos de Rivera estimates to reduce its carbon footprint
by 9,000 tons of CO2.”

Commitment to sustainability

This initiative is part of an ambitious plan by Hijos de Rivera focused
on being more sustainable every day and generating positive impact, acting in
all areas and activities that can be improved with a spirit of constant effort
and assuming it as a transverse project that does not end. Through a coordinated
strategy that involves all the people and departments of the company, Hijos de
Rivera has been focusing for several years on the care of the planet and
people, on working together with its allies and on protecting its origin.

In March 2021, after investing great effort and resources, the company
reached the milestone of achieving carbon neutrality in its brewery and other
facilities. Along with this, in April this year, the Corporación Hijos de
Rivera group joined the United Nations Global Compact, the largest corporate
sustainability initiative in the world that has been promoting the commitment
of the private sector to ten Universally Accepted Principles in the areas of
human rights, labor standards, environment and fight against corruption since
2000.

This post is also available in: Spanish

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