Published on April 9th, 2014 | by mundohr0
New personalised edition of Estrella Galicia to commemorate the Andalusian “ferias”
For the third consecutive year our brand, Estrella Galicia, will share one of the most traditional Andalusian celebrations with its consumers in the south: the “ferias” season. Our beer will launch a new personalised limited edition which will be available until the end of May.On this occasion, the front and neck label will combine to make a Flamenco guitar and the slogan chosen to head this campaign is “We’re going to the feria!” (“Nos vamos de feria”), a typical expression among Andalusians during this period.
This week 250,000 bottles with this new design will be filled, and will be available through the on-trade channel throughout Andalusia until the end of May in order to accompany all those consumers who will be enjoying these festivities.
This personalisation is a part of a wide range of packaging developed by our brand Estrella Galicia with motifs related to traditions, events or popular festivities.
This post is also available in: Spanish