Published on July 9th, 2014 | by mundohr


Agua de Cuevas launches publicity campaign in Asturias


Agua de Cuevas presents a new campaign in Asturias. A new fresh and close to the public campaign and exclusive to this region.

Coinciding with the recent image change, Agua de Cuevas launches a new publicity campaign with Asturian consumers in mind. Four well-known personalities from the region, such as TV presenter Luján Argüelles, bagpipe musician Hevia, Olympic canoeist Jana Smidakova and the motorbike rider Javi Villa, reflect their pride of sharing the same origin as our spring water, accompanied by the campaign slogan “Yes d’Asturies, Yes de Cuevas” (“It’s from Asturias, It’s from Cuevas”). 

As of this week until October, Agua de Cuevas will be present on outdoor advertising of the three main cities of Asturias:  Oviedo, Gijón and Avilés on billboards, advertising panels and urban buses as well as in the most important newspapers such as La Nueva España, El Comercio and La Voz de Avilés, and lifestyle and trends magazines throughout Spain. There will be ads on the three leading radio stations: Cadena SER, Cadena 100 and Cadena Dial de Asturias.

Yet another step to reinforce the name of Agua de Cuevas among Asturian consumers, with whom we celebrate its twentieth anniversary.

This post is also available in: Spanish

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