This Sunday, at 12, during the Spanish Grand Prix in Montmeló, we will be able to see the new Estrella Galicia 0,0 ad on all the channels of the Atresmedia and Mediaset groups. It is the fourth advert in our “Family Sagas” campaign which works to strengthen the premium positioning of our brand via the association of Estrella Galicia with other successful families.
In this new ad, we count on the drivers Carlos Sainz Jnr and his father, who embody the values of a traditional family linked to sport, in this case, car racing. Just like the Márquez brothers in Motorcycling , Carlos Sainz Jnr represents the effort, talent and tenacity of a sportsperson who has grown side by side with our brand Estrella Galicia 0,0.
As on previous occasions, the launch of this new TV ad will be accompanied by a media campaign in Sunday supplements (EPS and XL Semanal) and in two main printed sports newspapers, As and Marca. This ad will run on this media support until the 17 May.
