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Published on March 31st, 2021 | by mundohr

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Agua de Cuevas launches a new campaign

Our Asturian mineral water brand Agua de Cuevas
communicates its new image which shows off its origin and its commitment to
nature and circular economy.

Asturian regional television and outdoor supports such as mupis or buses are the visibility elements that will show off the brand’s new colours.

Agua de Cuevas launches a new campaign that
brings consumers its new brand image in which it tries to better reflect its
own identity through its packaging. In this way, both the Asturian regional
television and the outdoor supports such as mupis or buses will become
visibility elements to show off the brand’s new colours.

Agua de Cuevas has recently updated its image
and has dressed in green showing off its origin, a colour that refers to the
Asturian mountains where the spring is located. In this way it also conveys its
firm commitment to sustainability and circularity, a strategic pillar of the
company.

The Asturian brand of mineral water is strongly
linked to the natural environment from which its water comes, and supports
emblematic events for Asturias such as the Descent of the Sella, and, in recent
years, reinforcing its commitment to the care of nature, in particular through
the circular economy.

100% recycled material, 100% committed to its environment

Last July, Agua de Cuevas announced the launch
of its flagship 1.5 litre format in a 100% container made of recycled material,
being the first Asturian spring that cements its commitment to sustainability. At
the end of 2021 the brand expects 100% of its packaging to come from other
bottles.

This milestone in terms of innovation and
sustainability means that millions of recycled PET bottles will be given a
second lease of life each year, significantly reducing the impact of its
activity on the environment and supporting circularity in the use of resources.

This post is also available in: Spanish

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