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Product Launches

Published on April 15th, 2016 | by mundohr

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We celebrate our 110TH anniversary with our original beer recipe

2016 is a very important year for us as it marks our 110th anniversary. Hence, on the occasion of this celebration, we have launched a special edition of our beer that recovers our original recipe of the year 1906. It is a German Pils that can be enjoyed thanks to the work of our beer masters.

800pack botellas 110 VINTAGE 19The new bottle’s design reminds us of our first beer bottles; it has a sleeker shape and new labels with a vintage touch, produced with the serigraph technique. What is more, our 110th Anniversary logo, designed by Jorge Cabezas will appear on the bottle cap.

From next week, the new special edition La Estrella de Galicia 110th anniversary will be available throughout Spain on the off-trade and on-trade channels until the end of the year.

This special edition is a glance at the past for us, a tribute to our history and recognition to the first generation of the Rivera family that committed itself to the beer world with passion and dedication.

As on previous occasions with other limited editions of the Estrella Galicia Selection, we would also like to know what our consumers think about this new product. Through this link, or using the BIDI code that appears on the pack, our consumers can openly express their opinion on the aroma and flavour of this limited edition.

This post is also available in: Spanish


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